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Our Marketing Plan

When you’re ready to sell your home, we’re here to make it easy, fun and profitable. Our comprehensive plan goes beyond our competition, to get our sellers exclusive exposure and top dollar for their home.

THE RIGHT STRATEGY

Each of our listings starts with a comprehensive market analysis. We’ll provide extensive market information including comparative sales, area trends and current competition to determine your property’s value. Once we've established the selling price, we'll develop pricing strategy to obtain the best possible price.

PERFECTED MARKETING

Next, our team goes to work on readying your property for sale. Tangent has developed relationships with area professionals to make your home shine. Whether it’s a professional stager to spruce up your space, handyman to make minor repairs, pressure cleaning, landscapers or painters, we know that manicured homes attract buyers.

Once a property is ready for sale, we go above and beyond to depict it in the best possible light. Tangent Realty is committed to embracing state of the art technologies, and harnessing their power to effectively market our client’s properties. We always use magazine quality photos by professional photographers, creative and exciting descriptions, and a comprehensive specifications sheet to make sure your property gets noticed. In addition, we utilize several other technologies if the property will benefit from them: 

  • Aerial Photography – Some properties are best seen and understood from above. Whether it’s a fantastic lot, or beach-side location, these photos help our properties get noticed. 
  • Artistic Floor Plans – Photos can’t always tell the whole story.  Floor Plans provide buyers the ability to envision the space, and how it will fit their life.
  • Commercials – Sometimes 60 seconds of explanation makes all the difference to attract the right buyers. Commercials combine photography, video and other elements to sell your property.
  • 3D Tours – The newest and most exciting technology, this converts your home into a three-dimensional tour, allowing prospective buyers to walk through an entire property right from their computer, tablet, or phone.
  • Virtual Staging – Whether it’s an empty home, or furniture that doesn’t match, our graphic team can go from drab to fab without moving a thing.
  • Tangent Designer – Imagine letting prospective buyers push around furniture, paint the walls, and plan modifications before they move in. Tangent Designer makes it easy to see how a buyer could put their stamp on a property.

EXCLUSIVE ADVERTISING

After a final review, your property is ready for prime time. We go above and beyond to get your property noticed.

We have exclusive relationships with national listing services like Zillow, Trulia and Realtor.com along with marketing agreements with other boutique firms.  Tangent is a member of multiple MLS services, including Beaches MLS which serves the Palm Beaches and Greater Fort Lauderdale which provides wider access to Broward and Miami-Dade County.

While any realtor can list your property on MLS, Tangent actively broadcasts your property:

  • Access to premium positions on Zillow and Realtor.com (our properties are often featured in their newsletters)
  • Just Listed! Alerts to more than 50,000 area realtors
  • Facebook Sponsored Feeds and Ads (Reaching more than 4,000 local buyers per week)
  • Monthly newsletters to our database of clients and contacts
  • Oversize Mailers to select neighborhoods and prospects
  • Your property flyer in our bi-weekly open houses
  • IDX Reciprocity with area brokers including Premier Estate Properties, Castles By The Beach, Boca Executive Realty,  Coldwell Banker, Re/Max, Lenson Realty, and thousands of others.
  • Memberships with web placement on more than 100 ListHub enabled websites.
  • Postlets on Popular Classified Sites
  • Custom Signage with QR Codes
  • Property Specific Google Ads

PRIVATE SHOWINGS

Our agents answer prospects and other agent calls directly, ensuring that buyers are screened, and given accurate information. After screening prospects, our team personally tours buyers through your home and answer any property related questions. Tangent Realty's extensive experience in construction, development, and South Florida creates a higher level of comfort in a home. 

EXPERT NEGOTIATION

All members of the Tangent Realty Team are excellent negotiators, we utilize our comprehensive market analysis, professional education, and decades of experience to maximize our clients interest in a deal. Whether it’s as simple as negotiating price, or more complex contingencies, we’re here representing your interests.  

CLOSE CONFIDENTLY

Our team has experience in all facets of real estate, and proactively address common issues that come up in nearly all real estate transactions. Whether it’s an open permit, a title complication, or a mortgage mishap our team will handle these issues before they become critical. We actively work with all parties to the transaction to ensure a stress-free close.

 From our first meeting to closing and beyond, the Tangent Realty Team will make your transaction easy and effortless. Our combination of integrity, experience, and service guarantees your transaction's success. Read our client reviews to learn more.

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